-
How do I get a list of contacts?
Start with your business address book. We can also add a "sign up to our newsletter form" to your website that automatically updates your list.
-
How can I grow my list?
Bribery is always a good tactic! Offering genuinely useful information, a free gift, or prize helps encourage people to sign-up and forward your emails.
-
Can I buy email marketing lists?
Yes, although unethical, and such lists can contain addresses of people who haven't "opted in" (given you their permission to contact them).
-
How many contacts do I need?
It's a numbers game. The more contacts you have, the more people will read and respond to your messages. There is no limit to the size of your list.
-
How do I target my messages?
By dividing your initial list into smaller categories, you can send a more sepecific message to specific people. We can help you do this.
-
Can I get in to trouble for spam?
Our software automatically appends the required legal information. Provided your list only contains opt-in contacts, you needn't worry.
-
How do people unsubscribe?
Our email marketing software automatically adds an unsubscribe link (in header) to each email. When clicked, this allows removal from either one list or all lists.
-
How do I design my emails?
There are a few ways. Use our software to design it yourself, or have one of our designers make one.
-
Do I need to know HTML?
There is no need to know high level html, you can do as much or as little as you like.
-
Can I automate my emails?
Yes, the system also allows scheduled sending so you can set a date and time for the email to send.
-
What CTR (click through rate) and read rate should I aim for?
The average permission based CTR is around 7%, with a read rate of around 30% however data quality, message quality and other variables will affect this.
-
How effective is email marketing?
This is affected by the list quality, and the quality of your message. If you have 1000 contacts and 7% click through rate, that's 70 hits to your site, instantly.
-
What about blacklists?
We closely monitor our users and vet them to avoid our systems being abused. Our servers are whitelisted and we schedule regular blacklist checks.
-
Why should I use ALT Tags on my images?
Alt tags are important to show email clients such as Outlook block images unless the recipient requests to view them.
-
How do I write good ALT Tags?
Your ALT tag should contain up to ten words to describe the image or the result of clicking on it.
-
Are there any words that trigger spam filters?
Aside from the obvious, using dollar or pound signs, lots of capitals, even the word "FREE". We have a list of words to avoid here.
-
How do I write a good subject line?
Avoid any of the above words. Make it relevant; use your name, the date, the season, current affairs and special offers to entice recipients.
-
Is there a best time to send business emails?
For business customers, around midday on Tuesday, Wednesday and Thursday are statistically the best times.
-
Is there a best time to send domestic emails?
For domestic customers, it's down to the individual. By categorising and scheduling your lists to preferred delivery times, you can increase your read rate.
-
How can I be sure the message will display properly?
Each email client works slightly differently. You can see a preivew of popular email clients (gmail, yahoo, outlook etc..).